Green marketing emphasizes environmental stewardship.
25+ Green Marketing Definition By Different Authors. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way. Green marketing is not only about promoting products or services with environmental characteristics.
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Corporate social responsibility (csr) according to jacquelyn ottman, (author of green marketing: Definition of green marketing by different authors. Is green marketing ideologically or organizationally driven in different countries?
Different authors provided different meaning of green marketing.
It involves brand modification and changes in the manufacturing process. The aca conference of 2010 agreed that the unified definition of counseling is as follows: Ikea has reaped many marketing rewards with their green efforts by embracing their underlying purpose in everything they do. Different scholars and associations have defined green marketing in different ways:
